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Hi, my name is Anastasia Averina aka Avena.
I’m a lettering-artist who create unique lettering and logos with its own mood.

PORTFOLIO

I turn words into a visual experience — whether it’s a dynamic lettering, a large wall with a hand-drawn logo, or a handwritten line on paper.
Logo & monogram for artist
lettering for illustrator's project
lettering for magazine prochitano
Lettering for Print
font Sigillium
font New Comer Sans
playground
Logo collection
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Selected Clients and Partners

About me

I specialize in custom lettering, and create logos and typefaces.
I deeply relate to the idea that letters are more than just a communication tool — they are visual forms that can inspire, support, and carry character and energy. I aim to create a visual language that is not just "beautiful," but one that conveys meaning and mood.
I love working with tactile materials: markers, brushes, the texture of walls or paper. I enjoy sketching by hand, painting large canvases, and setting the tone through the rhythm, form, and color of letters.
Since 2018, I’ve been immersed in the world of letters. I completed a type design course at the TypeType studio. I’ve designed my own fonts and worked with custom typography for brands.
For many years, I painted murals and collaborated with the restaurant industry — designing menus and creating visual solutions for interiors.
For over 4 years, calligraphy was a key part of my practice. I studied both broad-edge and pointed pen styles with various teachers, taught calligraphy to adults and children, and experimented with styles and tools.
I live in sunny Georgia with my Jack Russell Terrier, enjoy yoga and mountain hiking.

SERVICES

Logotype

Custom logotype based on hand-lettering. Visual symbol of your company that will represent your project in a wide variety of contexts from websites to packaging.
More information

Lettering

Original hand-drawn lettering for stickers, packaging, prints, posters, etc with attention to target audience and mood.
More information

Refinement

If you already have a logo, brand font, or visual system, but feel it needs an update, adaptation for new formats, or localization for a new market — this service is for you.
More information
Custom logo based on hand-drawn lettering — a visual symbol of your company or product that will represent you or your project in a wide variety of contexts: from websites and business cards to packaging, signage, or merchandise.
Includes:
  • brief
  • at least 3 sketches in different styles
  • up to 2 rounds of revisions
  • final logo in vector and raster formats
  • basic usage guide (upon request)

Logotype

  • recognizable and legible;
  • appropriate for various formats (both large and small);
  • functional and reliable in both digital and print media;
  • reflective of your brand’s spirit.

It should be

  1. Discovery-Call.
Short introduction call or chat helps us align goals and clarify expectations for the best match. To confirm the collaboration, a deposit is required.
  2. Briefing.
We discuss positioning, target audience, competitors, and associations. The brief has been filled out.
  3. References. & Visual Direction
We gather visual references and clarify the overall mood and style.
  4. Sketches.
I provide up to 3 logo concepts in different styles.
  5. Refinement & Revisions.
You choose one concept to be refined into the final logo. Up to 2 rounds of revisions are included.
  6. Final Delivery.
The final logo is delivered in vector formats (AI, PDF, SVG) and convenient raster versions (PNG/JPG). The final payment should be paid before handing over final files.

Additionally: a basic usage guide — colors, placement examples (upon request).

Workflow Stages

Pricing from 400$

Hire me

Original hand-drawn lettering for stickers, t-shirts, postcards, posters, and other products.
Each piece is crafted manually — with attention to the brief, style, target audience, and mood.
You’ll receive a unique design tailored to your needs and goals.
Includes:
  • brief
  • at least 3 sketches in different styles
  • 1 round of revisions
  • final files for print or web

Extras:
  • Vector file (on request)
  • Additional sketch
  • Additional revision

Merchandise lettering

  1. Introduction. Short introduction call or chat to get acquainted, clarify the task, and agree on terms. A deposit is required to confirm the collaboration.
  2. Briefing.
We discuss the task, usage context, surfaces, desired style and mood. The brief is filled out together.
  3. References.
We collect visual references and examples.
  4. Sketches.
You’ll receive up to 3 sketch options to review. They may differ in layout, mood, and dynamics.
  5. Refinement.
I finalize 1 selected option with detailed polishing. Includes one revision (minor adjustments to layout, details, or letterforms).
  6. Final delivery.
The remaining payment is made before receiving the final files. I send high-resolution files ready for print. Vector format is available for an extra fee.

Workflow Stages

Pricing from $200

Hire me

If you already have a logo, brand font, or visual system, but feel it needs an update, adaptation for new formats, or localization for a new market — this service is for you.
The final price depends on the task:

  • Minor adaptation (e.g. vectorization + light redesign) — from $100
  • Adding Cyrillic or special characters to an existing font — from $20 per symbol
  • Signature customization of a font or logo for a visual system — from $200

Customization / Design Refinement / Localization

  • Adaptation of a logo or lettering for new media or formats (refining shapes and outlines, vectorization, adding elements)
  • Refinement of an existing font (expanding the character set, adding special symbols)
  • Localization (creating a Latin, Georgian, or Cyrillic version of the logo or lettering) based on the existing one

May include

Pricing from $100

  • Updated logo/font in required formats
  • Detailed communication on changes
  • Support on how and where to use the updated version

Deliverables

  • You have a logo, but want to «refresh» it without a full redesign
  • You use a brand font but lack Cyrillic, Georgian, numbers, or symbols
  • You want to add uniqueness and refresh the look without a major redesign
  • You need to «translate» your logo into another language

For whom this is

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